archive for August, 2006
Amy Smith - Mindseye PDX 08/11/06
“Sparks fly when Lisa and Cheri put their heads together. They’re full of creative, profitable strategies and they understand what businesses need in this increasingly bewildering market. These two really get it.”
Cynthia Amon, W.L. Gore & Associates 08/11/06
“Thanks again for your thought-provoking presentation. You helped us strike a nerve in the industry and provided information that we had never heard before.”
Jack Griffin - president, Meredith Publishing Group 08/11/06
“Lisa Johnson offered fresh, real-world insights that will be invaluable as we grow our business. Her friendly, approachable nature combined with an engaging-yet-powerful delivery captivated our audience.”
Over 40 and connected? 08/10/06
Are people over 40 part of the connected generation?
To a large extent, the connected lifestyle belongs to Gen X (1965–1979) and Gen Y (1980–1997) – a young, tech-savvy group of proactive consumers and brand members. This connected generation is changing the rules and reinventing the infrastructure of the marketplace, and shifting revenue models and expectations.
Yet, [...]
Lyndsie Hakala, The North Face 08/9/06
“All the changes in the market can be overwhelming. You helped me sort through the clutter and get to the heart of what is happening, in addition to giving me tools to apply your insightful content to my own business objectives.”
Quiz – Are you part of the Connected Generation? 08/7/06
Who is part of the Connected Generation?
This is the question we’ve been tackling here at the Reach Group. We believe the connected generation’s DNA has two parts. First, it’s a technology-driven skill set and lifestyle. This is reflected in how your do business, conduct your social life, and accomplish your goals. It’s [...]
What does the Connected Generation sound like? 08/5/06
While researching our new book, Mind Your X’s and Y’s, we came across Christopher Carfi’s Social Customer Manifesto. A-ha! Here is the voice of the Connected Generation. With his permission, we want to share this manifesto with you. It truly captures the voice of a group that is overhauling the market [...]
Why do we call them the Connected Generation? 08/3/06
Introducing the regengade consumers, the rule changers, the industry flippers, the new innovators, the passionate, technology-loving people fueling the breakaway brands. Meet the Connected Generation.
When we started writing about the Connected Generation, we initially talked about them as generations X and Y (these titles are a little annoying, but most people knew what were [...]
Meet Cheri and Lisa – a conversation 08/1/06
How did the two of you connect and get focused on the Connected Generation?
Cheri: Our friendship started several years ago. Lisa owned ReachWomen and had started retooling the brand to focus on 18-40-year-old career women. I was working as an author and writer for several books and brands focused on this same group of women. [...]
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