archive for October, 2006

HP gets hip 10/30/06

In a recent OMMA (the magazine of media, marketing and advertising) story, writer Liz Tascio describes how HP’s new marketing campaign, “The Computer is Personal Again,” is using a fun blog, videos, user-generated content, an online game show, and other quirky details to attract a younger, hipper buyer.

The campaign, designed by Goodby, Silverstein & [...]

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Giving back on a global scale 10/12/06

Here’s a smart new way to give back. A San Francisco-based microfinancier called Kiva (a Swahili word meaning “agreement” or “unity”) matches people who want to loan small amounts of money with entrepreneurs in emerging countries. All you have to do is choose from a list of small businesses and projects in countries including Kenya, [...]

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YouTube goes Google 10/11/06

Dominating business news today is Google’s US $1.65 billion purchase of YouTube.com. The deal marks Google’s priciest acquisition in its eight-year history, but it’s certainly not the first time a tiny upstart was showered with cash and swallowed by the big guns. All kinds of digital hotspots, including MySpace, Craigslist, Skype, AskJeeves and About.com [...]

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