archive for November, 2006
Designing for Dollars 11/30/06
The fabulous Business Week magazine recently published a story by Helen Walters about the Design Effectiveness Awards, handed out on Nov. 27th by the UK-based Design Business Association.
But this is no mere beauty contest. Submissions are judged according to criteria including gross margin, increase in market share, share price, and market penetration. In short, corporate [...]
Daniel H. Pink, author of A Whole New Mind 11/2/06
“With keen analysis and smart case studies, Lisa Johnson has cracked the code of this elusive group of consumers. No matter what industry you’re in, you’ll gain lots of insight and tons of great ideas from Mind Your X’s and Y’s.”
Darcy Winslow - GM, Nike Women’s Fitness Division 11/2/06
“After reading Mind Your X’s and Y’s and absorbing the ten cravings, I quickly understood that everything I thought I knew about our consumers was—in a word—outdated!”
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