archive for August, 2007
Too busy for a book club? How about a podcast club? 08/28/07
The Connected Generation Podcast: Episodes 1-34
Mari Hickman, one of our team members, shared a great idea recently about starting a podcast club. Because we are all so busy, many co-workers are now having podcast clubs and discussion groups instead of book clubs. If you are interested in learning the 10 Cravings with [...]
Podcast Series: Marketing to Women 2.0 08/27/07
The Connected Generation Podcast: Marketing to Women 2.0, Episodes 42-49
I am excited about our new podcast series on young connected women called Marketing to Women 2.0. Many of you are familiar with the term Web 2.0, which basically refers to the second generation of the Internet that operates as an open and collaborative platform. [...]
Two Juicy Conversations with Todd Henry of Accidental Creative 08/19/07
It was such a pleasure to swap interviews with Todd Henry, creator and host of the compelling and popular Accidental Creative Podcast.
I love Todd’s podcast and I am a regular listener to his insights and interviews. Todd is a podcast pioneer and the “creative coach” to tens of thousands of creative professionals [...]
Two Virtual Seminars Available on MarketingProfs 08/19/07
I just completed two virtual seminars on MarketingProfs, which are free to those with premium membership or $99 each to access:
Ten Cravings of Generation X and Y: Satisfying This Young and Lucrative Market
How Connected People and Companies Are Winning Big in the Tech-Savvy Consumer Playground
Also, if you want to get the behind-the-scenes look at [...]
Did Someone Say ‘Free’? 08/19/07
As a recent graduate, I sometimes see the ‘poor-college-student’ side come out of me whenever I hear the word ‘free’—I just can’t help but grab a giveaway goody or try a little sample. (Hence, why I love shopping at Trader Joe’s.)
Although we don’t have a Reach Group key chain or delicious chocolate truffle to [...]
Let’s Try This Again, Shall We? 08/19/07
Welcome to the official re-launch of the Connected Generation blog! We apologize for being MIA over the past few months, which we realize is the equivalent of a decade in blog years. We’re just going to act like we slept through the 80s of our blogging years and spared you the shoulder-pads-and-teased-hair phase of [...]
Podcast Series: Getting Connected 08/19/07
The Connected Generation Podcast: Getting Connected, Episodes 35-39
We have a mantra here at Reach Group: “Connected brands come from connected people.” A lot of our team members are in their 20’s and the tools of the collaborative web for them are as comfortable and familiar as their native tongue.
I have to confess I just [...]
The 10 Cravings: Go Inward 08/19/07
Spiritual hunger and modern media find common ground
The Connected Generation Podcast: Go Inward, Episodes 28-30
The Connected Generation has embraced modern media and blurred the lines between secular and sacred, finding spirituality in all aspects of their lives.
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Example: Relevant Media Group provides a voice for a new spiritually hungry generation through community written articles, blogs, [...]
The 10 Cravings: Give Back 08/19/07
Redefining volunteerism and the meaning of contribution
The Connected Generation Podcast: Give Back, Episodes 31-33
There’s a new spirit of volunteerism in the air, led by a young, Connected Generation that has new ideas about how to give back. Today’s volunteers want to give their time and talent instead of simply writing a check. Modern volunteer associations [...]
The 10 Cravings: Bring it to Life 08/19/07
Everyday activities are orchestrated to deliver a dramatic sense of theater
The Connected Generation Podcast: Bring it to Life, Episodes 25-27
Brand theater allows companies of all kinds to create emotional connections with their customers. It takes typical experiences a few steps forward by engaging the senses, the imagination and the spirit, and transforms routine experiences into [...]
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