archive for September, 2007
Marketing to Women 2.0: Her Longer List 09/25/07
The Connected Generation Podcast: Marketing to Women 2.0 Topic: Her Longer List, Episode 45
1.0 = Classic truth about women
She has a longer list
Research has shown that women typically have higher expectations around the sales process than men. For example a husband and wife may be looking at flat screen TV together. In general, they [...]
Connected Women + Viral Content = Information Wildfires 09/21/07
We all know that women talk. It’s a natural part of our gender culture to share information. Prior to the second generation of the Web, the term ‘word of mouth’ reflected the spread of information as it traveled primarily through person-to-person channels such as coffee dates, phone calls and e-mail messages. In [...]
Spread the Word! 09/19/07
Last week in the Marketing to Women 2.0 podcast series, Lisa talked about ‘her network’ and showed how technology and new media fuel word of mouth among young women. (Click here for show notes.)
In the podcast, Lisa explained how a young woman’s tight circles and loose connections equate to word of mouth on steroids. [...]
Marketing to Women 2.0: Her Busy Life 09/18/07
The Connected Generation Podcast: Marketing to Women 2.0 Topic: Her Busy Life, Episode 44
1.0= Classic truth about women
She is crazy busy and craving ways to save time
A large number of women are not just working full time but also carrying the bulk of the household duties. On average women in the US she [...]
Marketing to Women 2.0: Word of Mouth 09/10/07
The Connected Generation Podcast: Marketing to Women 2.0 Topic: Word of Mouth, Episode 43
1.0 = Classic truth about women
Women share word of mouth at twice the rate of men
The average woman will share with approximately 26 people when she is happy or unhappy about something. Men are also talking but tend [...]
We ‘The (Young) People’ 09/4/07
At Reach Group we pride ourselves on being a little unorthodox in how we work and do research. We have a ton of fun and spend a large part of our time doing life with the people that we want to learn from. Forget traditional focus groups and sterile office environments. We have [...]
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