archive for October, 2007
Nike Women’s Marathon - Part 1 10/29/07
Where can you find free spa treatments, handfuls of Ghiradelli chocolate treats, and 20,000 energized women? (No, Oprah isn’t on tour.) At the 4th Annual Nike Women’s Marathon in San Francisco!
My friend Dita and I went to the bay area last weekend for our first Nike Women’s Marathon and were absolutely blown away the experience. [...]
The $5.99 Question: The Age Gap 10/25/07
The Connected Generation Podcast: The $5.99 Question: The Age Gap, Episode 49
This week on the podcast, we launched a new series that covers the most popular questions that Reach Group gets from clients and audience members. Not wanting to sound too lofty by calling them the million dollar questions, we decided to title [...]
Voices of the Connected Generation 10/17/07
While chatting over turkey veggie philly sandwiches and carafes of iced tea at our unofficial ‘corporate headquarters,’ I learned one of Lisa’s long-term fantasies. Now, don’t think cheesy romance novel just yet—this idea leaves her breathless for different reasons.
The vision: Establish and tap into a group of young ‘peer reporters’ across the country and [...]
Marketing to Women 2.0: Her Heart 10/8/07
The Connected Generation Podcast: Marketing to Women 2.0 Topic: Her Heart, Episode 47
1.0= Classic truth about women
She wants your brand to act responsibly and support worthwhile causes
For years women have responded to brands that are acting with high integrity, helping people that are in need, treating their employees well, protecting the environment and other [...]
Marketing to Women 2.0: Her Desires 10/1/07
The Connected Generation Podcast: Marketing to Women 2.0 Topic: Tell Her Story, Episode 46
1.0 = Classic truth about women
She wants to experience your brand story/messages and say “That’s Me”
Engage her imagination with real stories and testimonials from people like her, who have used your brand to solve problems, save time, or make their life more [...]
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