archive for November, 2007

The $5.99 Question: Biggest Turnoffs 11/20/07

The Connected Generation Podcast: The $5.99 Question: Biggest Turnoffs, Episode 53

In this week’s podcast Lisa and I talk about the some of the biggest turnoffs to the connected generation and how companies can better reach this group.

Key Takeaways

Excuse you!
Now that content is king (in 2004 the exchange of content surpassed communication as the #1 [...]

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The $5.99 Question: Common Mistakes 11/12/07

The Connected Generation Podcast: The $5.99 Question: Common Mistakes, Episode 52

In today’s podcast Lisa and I discuss your virtual reality as a brand. We identify high-quality design and rich content as two key influencers on your audience’s perception of your overall business and the value of the products/services that you offer.

Key Takeaways

Invest in good [...]

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The $5.99 Question: Connected Culture 11/6/07

The Connected Generation Podcast: The $5.99 Question: Connected Culture, Episode 51

In this week’s podcast Lisa and I talk about connected culture and how technology has created new behavior trends that are shaping both online and off-line communication and social interaction.

For some, the thought of texting a colleague or inviting a peer to be a friend [...]

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Meet Joel Steward 11/6/07

As described in a past post, we’re dedicating a portion of the blog to handpicked guest correspondents in their twenties who can represent the young members of the Connected Generation and provide relevant insights and strategies for business professionals.

Our first guest on the blog is (drum roll please) Joel Steward—a friend and fellow business [...]

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The $5.99 Question: Being Age Neutral 11/1/07

The Connected Generation Podcast: The $5.99 Question: Being Age Neutral, Episode 50

In our second episode of the $5.99 questions series on the podcast, Lisa and I discuss the relevance of age when making purchasing decisions. The first question posed: “Does the Connected Generation prefer to buy products or services from their peers?”

While answering that [...]

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