archive for December, 2007

Nike Marathon Part II 12/16/07

Last month I wrote one of two posts on my experiences at the Nike Women’s Marathon in San Francisco. For this entry, I’ll pull out the marketing lessons from Nike’s wildly successful event. Using the lens of the 10 Cravings, we’ll look at how Nike is reaching the Connected Generation in relevant and [...]

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The $5.99 Question: The Industry Flip 12/12/07

The Connected Generation Podcast: The $5.99 Question: The Industry Flip, Episode 56

In this week’s podcast we look at why the Connected Generation is important. They are a powerful group of consumers, not only because of their growing purchasing power, but because they are changing the way business is being done at a molecular [...]

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The $5.99 Question: Generational Differences 12/5/07

The Connected Generation Podcast: The $5.99 Question: Generational Differences, Episode 55

In this week’s podcast, Lisa and I discuss Gen Y’s influence on purchasing decisions. If the Baby Boomers are the wealthiest generation in the US (with an annual spending power of over $2 trillion) why should companies focus on reaching Gen X and [...]

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How Entrepreneurs Give Back “Connected Generation-Style” 12/3/07

As a member of the Connected Generation, I have been trained to give back to my community. Along with the peers of my generation, I have grown up in a world of school fundraisers, community service projects, volunteerism, and generosity on a mass scale (think tsunami recovery aid, organizations such as Big Brothers Big [...]

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The $5.99 Question: Online Communities 12/2/07

The Connected Generation Podcast: The $5.99 Question: Online Communities, Episode 54

In episode 54 of the Connected Generation podcast, Lisa and I discuss the authenticity of online communities and assess their power to both fuel and facilitate relationships.

Why they gather
We first identify three primary reasons people seek to be connected to others online: 1) real [...]

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