archive for March, 2008
The Insider Series: The Secret Sauce 03/31/08
The Connected Generation Podcast: The Insider Series: The Secret Sauce, Episode 69
In this final installment of the Insider podcast series Lisa teaches sales professionals the concept of being the “secret sauce.”
Using diverse examples such as Kiehls, Dutch Brothers Coffee and Toyota Scion, Lisa explains that people will rarely choose to buy from people [...]
The Insider Series: The Connector 03/25/08
The Connected Generation Podcast: The Insider Series: The Connector, Episode 68
In this episode of the Insider podcast series, Lisa describes three different ways to be a valuable connector for your clients and customers:
1. Connect to relevant resources. Providing referrals and references for other businesses that compliment your products or [...]
The Insider Series: The Storyteller 03/12/08
The Connected Generation Podcast: The Insider Series: The Storyteller, Episode 67
The Storyteller
People imagine themselves using and experiencing your products long before they buy them. The insider uses stories to place a product or service in the context of people’s lives and as a result they quickly “get it.” Research shows that customers relate [...]
The Insider Series: The Listener 03/12/08
The Connected Generation Podcast: The Insider Series: The Listener, Episode 66
The Listener
Insiders know how to discern your true needs by asking great questions and help you get clear by processing and exploring your thoughts out loud. The Listener uses powerful follow up questions (tell me more, explain the context you are using [...]
The Insider Series: The Mix Master 03/12/08
The Connected Generation Podcast: The Insider Series: The Mix Master, Episode 65
The Mix Master
The Mix Master is a skilled solution builder who customizes products, services and ideas to fit their clients like a tailored suit. The reality of our lives today (multiple marriages, business partners in seven continents, untraditional lifestyles and needs) means [...]
The Insider Series: The Editor 03/12/08
The Connected Generation Podcast: The Insider Series: The Editor, Episode 64
In The Editor episode of the Insider Series, Lisa gives great tips for becoming a valued editor in the lives of the people you are selling to.
The Editor
Editing is all about sifting through the clutter, identifying the best choices and recommending the top [...]
The Insider Series 03/4/08
The Connected Generation Podcast: The Insider Series: The Insider, Episode 63
In the Insider Series we’ll go over how to better sell products and services to the Connected Generation as well as outline the six traits that are true of a relevant and effective salesperson.
The Insider
As members of a connected, global marketplace we seek [...]
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