About the Connected Generation Blog

Welcome to the Connected Generation blog — a one-of-a-kind intelligence source on the connected individuals of Gen X and Y. Written by Cassie Pruett and Reach Group correspondents under the age of 25, this blog gives you a backstage pass and an insider perspective on this powerful group of change agents.

Using the voice of the Connected Generation, the blog has three primary objectives:

  1. Access: To provide an inside look at members of the Connected Generation in action as we share personal, relevant and insightful stories, experiences and ideas.
  2. Analysis: To add dimension and application to the outside view of the Connected Generation by highlighting the latest research and statistics reported on this group.
  3. Application: To translate insights and information into clear strategies to reach the young members of the Connected Generation.

This blog equips marketers, managers, researchers, business owners and professionals with information and analysis on, and by, the young people of the Connected Generation. Offering a unique combination of fresh content and current news, the blog showcases fascinating members of the Connected Generation on an individual level in order to reflect the more universal trends, changes and ideas that are transforming the modern marketplace.

Whether you’re looking to reach this group more effectively with your products and services, or manage young talent in your organization, The Connected Generation blog provides the hottest, most relevant information for your business.