free resources

Jump-start your creativity with our free online resources. Whether you want to be more compelling in the women’s market or reach the Connected Generation with your products, services and ideas, we have a range of free content that will give you a fresh perspective with plenty of hands-on tips.

Here’s how to get started:

Subscribe to the Connected Generation Blog: Simply subscribe to the blog feed to have the latest information automatically delivered to your computer.

Subscribe to the Connected Generation Podcast: Hosted by Lisa Johnson, the Connected Generation podcast is available for free download in the iTunes Store. Each episode provides fresh insights and actionable tips on how brands can effectively reach this new generation of savvy consumers. iTunes keyword: Connected Generation.

Download the ‘Learn From Breakaway Brands’ Booklet: Get an overview of the book Mind Your X’s and Y’s, a description of the 10 Cravings and an interview with authors Lisa Johnson and Cheri Hanson.

Watch the Reach Women Videos: See Lisa speak on marketing to women topics based on transparent marketing principles outlined in her first book, Don’t Think Pink. Learn how to see your brand through a woman’s eyes and unlock the secrets to developing products, services, and marketing strategies that truly resonate with female buyers.

Read Reach Women and Reach X and Y Articles: Read archived articles from MarketingProfs and the popular ReachingWomen Newsletter.