in the news

Cassie Pruett Interviews Reach Group CEO Lisa Johnson,  Alt-MBA, March 2009

How to Launch and Grow your Business, PurseStrings, March 2009

Be the Change, Radiant Magazine, February 2009

The First Rule of Marketing to Women, OneCoach, January 2009

The Five Dumb Mistakes, Marketing Profs, September 2008

The Connected Generation, WomenWorking.com, May 2008

‘Youthanize’ Your Travel Agency, Travel Trade, November 2007

Behind the Numbers: Taking the Pulse of Younger Men, OMMA Magazine, October 2007

Turning His Into Hers: Manufacturers See Value in Marketing to Women, The Business Journal of Milwaukee, August 2007

Thinking Outside the Box, Response, August 2007

Lisa Johnson Interview, Accidental Creative (Podcast), June 2007

The Facts of Freelancing, WORKS by Nicole Williams, June 2007

It’s a Sexual Marketing Revolution, NPR’s Marketplace, May 2007

The Young and Demanding, American Executive, March 2007

Social Status finds Brand New Meaning, Trendwatching.com, February 2007

Reaching for Revenue: Selling to Generations X and Y, BusinessWeek – Savvy Selling Podcast, December 2006

You’re Never Too Young to Sell, BusinessWeek, November 2006

Cross-Media Case Study: Shooting From the HP, OMMA Magazine, October 2006

Buying Power: How to give Generations X and Y what they want, Entrepreneur.com, September 2006

Internet’s Gender Gap Narrows, Wired Magazine, 21 March 2006

Don’t Show Women Pink If You Want Them to Show You the Green, Eric Mower and Associates, January 2006

‘Thinking Pink’ Off Mark for Marketing to Women, Business First of Buffalo, January 2006

Thinking Pink, American Executive, December 2004

Reaching and Retaining the Female Consumer, Picture Business, December 2004

Right Here, Right Now – If I Had A Hammer, Reader’s Digest (Australia), August 2004

What Women Want; How to Market to 51 Percent of the Population, FurnitureInsights – BDO Seldman, LLP, August 2004

Don’t Think Pink: What Really Makes Women Buy and How to Increase Your Share of This Crucial Market, HBS Working Knowledge, July 2004

What Women Buy, NPR’s Marketplace, June 2004

Now You See “Her” (excerpt from Don’t Think Pink, co-authored with Andrea Learned), FrugalMarketing.com, 2004
11 Habits of Stressless Women, Redbook, 2004