team

Meet the Reach Group

Lisa JohnsonLisa Johnson
Lisa is the co-author of Don’t Think Pink, author of Mind Your X’s and Y’s, and CEO of The Reach Group. A leading corporate trainer and brand consultant, Lisa has worked with top companies nationwide and has up-to-the-minute knowledge of market forces, trends and consumers’ buying minds.

Her marketing concepts have appeared in Harvard Business School’s Working Knowledge, the New York Times magazine, The Chicago Tribune and on NPR’s Marketplace. SoundViews named her first book, Don’t Think Pink, one of the top marketing books of all time.

Click here to read a candid interview with Lisa Johnson

Cheri HansonCheri Hanson
Cheri is president of the Reach Group and a sought-after writer, journalist and content strategist. She is the West Coast correspondent for Quill & Quire magazine (Canada’s answer to Publishers Weekly) and writes a Saturday publishing trends column for the Vancouver Sun. She is also the co-author of Mind Your X’s and Y’s (Simon & Schuster) and Earn What You’re Worth (Penguin Group).

As a copywriter and content strategist, Cheri has collaborated with award-winning companies in a diverse range of industries including tourism, technology, marketing, publishing and sporting goods.

Click here to read a candid interview with Cheri Hanson

Cassie PruettCassie Pruett
Cassie is the Reach Group’s new media and content strategy specialist, and an expert in the young women of generation Y. In college, she created a highly successful community of young business professionals that quickly became a prototype for other campus groups. Cassie intimately understands underground movements and has a gift for translating her peers’ behavior into relevant insights and strategies for companies.

She always knows what’s new, what’s important, and what’s coming.

Click here for a candid interview with Cassie Pruett

Reach Group Creative Partners

twothirty is an award-winning studio that designs practical and elegant websites, applications and logos. Led by Paul Jarvis, president and creative lead, twothirty works hard to exceed client expectations and attracts most projects through strong word-of-mouth referrals. Visit www.twothirty.com

Ben Hulse is an interdisciplinary designer who creates sophisticated identities and collateral for a wide range of clients from medical institutions to rock stars. His expansive media work has appeared on regional billboards & newspapers, national television & radio, and on the shelves of record stores world-wide. Visit www.benhulse.com.

Pushplay Productions is a full service film and video production house with a collective 40 years experience. Their team is dedicated to producing engaging and insightful subject matter that captures the personality of brands, companies, and organizations. Visit www.pushplaypro.com.