Did Someone Say ‘Free’?
As a recent graduate, I sometimes see the ‘poor-college-student’ side come out of me whenever I hear the word ‘free’—I just can’t help but grab a giveaway goody or try a little sample. (Hence, why I love shopping at Trader Joe’s.)
Although we don’t have a Reach Group key chain or delicious chocolate truffle to offer you, we do have a lot of great free resources available on our website to help spur some creative thought and provide some strategic clarity. Whether you’re looking to be more compelling to women or hoping to better reach members of the Connected Generation, you’ll get great insights and ‘a-ha’ moments from the interesting case studies, juicy tips and actionable strategies given in our content.
Here are some ways to get started:
Subscribe to the Connected Generation Blog: Simply subscribe to the blog feed to have the latest information automatically delivered to your computer.
Subscribe to the Connected Generation Podcast: Hosted by Lisa Johnson, the Connected Generation podcast is available for free download in the iTunes Store. Each episode provides fresh insights and actionable tips on how brands can effectively reach this new generation of savvy consumers. iTunes keyword: Connected Generation.
Download the ‘Learn From Breakaway Brands’ Booklet: Get an overview of the book Mind Your X’s and Y’s, a description of the 10 Cravings and an interview with authors Lisa Johnson and Cheri Hanson.
Watch the Reach Women Videos: See Lisa speak on marketing to women topics based on transparent marketing principles outlined in her first book, Don’t Think Pink. Learn how to see your brand through a woman’s eyes and unlock the secrets to developing products, services, and marketing strategies that truly resonate with female buyers.
Read Reach Women Articles: Read archived articles from the popular Reaching Women Newsletter.
This post was written by Cassie Pruett
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