Marketing to Women 2.0: Her Busy Life
The Connected Generation Podcast: Marketing to Women 2.0 Topic: Her Busy Life, Episode 44
1.0= Classic truth about women
She is crazy busy and craving ways to save time
A large number of women are not just working full time but also carrying the bulk of the household duties. On average women in the US she will spend an additional 25 hours on top of her full time job being the household CEO.
- She is looking for brands that make her life easier and make her time more meaningful.
- How easy a brand is to deal with becomes a major factor in her buying decisions.
2.0 = fresh ways connected women are living out this truth
Women are editing and innovating in order to save themselves and others time. Just look at how women are accessing and creating consumer reviews, blogs and podcasts that provide insider information, guidance, editorials and tutorials.
- She has a new way of volunteering.
- She is responding to digital editors such as RSS feeds and collaborative filters—such as Amazon’s “if you like Tipping Point you might like Freakanomics.”
- She is seeking her “twinsumer,” which is a person who most closely shares her lens on life. This may include her lifestage (at home with four kids), budget, sense of aesthetic and/or values.
Strategy: Help her SIFT THROUGH THE CLUTTER and identify the top picks. Provide avenues for her to play the role of editor for others in the brand community.
- Apple does a great job of having a tightly edited inventory. Get rid of the crap. Focus harder on developing, perfecting and expanding best-seller concepts.
- Access consumer insights and review your own site to enrich the buying experience. See how people are currently using and desiring to use your product.
- Invite consumer feedback (send us an email!) on various topics and questions that are frequently asked. Organize their answers into a library of solutions online.
- Highlight and reward great ideas and contributions.
This post was written by Lisa Johnson
Share This
Get our RSS