Podcast Series: Marketing to Women 2.0
The Connected Generation Podcast: Marketing to Women 2.0, Episodes 42-49
I am excited about our new podcast series on young connected women called Marketing to Women 2.0. Many of you are familiar with the term Web 2.0, which basically refers to the second generation of the Internet that operates as an open and collaborative platform. In this seven part podcast series I explore classic truths about marketing to women and then show how technology is influencing the way women work, play and shop.
Based on a two-year qualitative study, I give insight into how these truths are being lived out in fresh ways in the lives of connected women. I wrap up each podcast with a strategy for shifting the women in your brand community from liking your brand to loving your brand. In today’s marketplace, when people love your brand they actively help build it with you.
I hope you will join us for the Marketing to Women 2.0 series as we dive deep into the latest research and freshest insights on connected women.
This post was written by Lisa Johnson
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2 Responses to “Podcast Series: Marketing to Women 2.0”
Thanks Sallie, we appreciate your suggestions! Keep ‘em coming! : )
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Hurray! A blog post for the episode and an MP3 download as well. Thanks for taking action on my suggestions so quickly.
#2386 | Sallie Goetsch (rhymes with "sketch") (08/27/07)