Stuart – the MySpace of student art
The New York Times has a great story today about Stuart – the social networking outlet created by advertising and art guru, Charles Saatchi. Short for “Student” and “Art,” Stuart is part of a redesigned website for London’s Saatchi Gallery.
The Times calls it “a kind of MySpace knockoff for artists,” where students can create their own pages, view other artists’ work, and share contacts. Traffic to the site has already reached more than three million hits each day since its launch last month, and about 1,300 students have created web pages (although that total is likely to swell after today’s story).
All work on the site is also for sale, and there are no fees or hidden costs for buyers or sellers.
Stuart is a crystal-clear example of the new marketplace in action. Clearly, MySpace is not a one-off. Social networking – whether it’s based on art, music or just about anything else – highlights the Connected Generation’s desire to gather communities and loose connections around their passions. This generation inherently believes that a painter in Kansas probably shares more in common with a video artist in Istanbul than with her next-door neighbor. Borders and boundaries dissolve.
Social networking is also a powerful way for artists and entrepreneurs to thrive in the new marketplace, without the need for office space, traditional business contracts or hierarchical structures. It will be fascinating to see this site evolve – and to watch the hundreds of other niche sites that are following in the footsteps of MySpace.
This post was written by Cheri Hanson
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how people comes to know such issues ? atleast annouce in myspace forums
#951 | seonews (02/9/07)