The 10 Cravings: Build it Together
Connected citizens explore their creative power and influence change
The Connected Generation Podcast: Build it Together, Episodes 22-24
The Connected Generation is becoming intoxicated by their growing ability to spark change – both as consumer groups and end users. This awareness is spurring mass creativity and launching a power shift away from companies and into the hands of consumers.
Example: Wikipedia community-created encyclopedias
Strategies:
• Create ways for people to actively participate with your brand as creators, problem solvers and community builders.
• Train and prepare your people so they are open to educating customers, and to being educated by them in return.
• Work to accommodate a varied group of consumers, from the active and highly sophisticated to the passive and less confident.
Actionable ideas:
1. Imagine a formal process that would allow you to reach customers and integrate their intellectual capital. Identify both a baby step and a big leap that your brand could take.
2. What department is most ready to test a “build it together”–style experiment and what could be its first inclusive project?
This post was written by Lisa Johnson
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