The 10 Cravings: Give Back
Redefining volunteerism and the meaning of contribution
The Connected Generation Podcast: Give Back, Episodes 31-33
There’s a new spirit of volunteerism in the air, led by a young, Connected Generation that has new ideas about how to give back. Today’s volunteers want to give their time and talent instead of simply writing a check. Modern volunteer associations combine fresh structures with fun people and a chance to make direct, meaningful connections with the community.
Example: Taproot Foundation links high tech talent with non-profits in fresh ways
Strategies:
• Help your giving partners have more control, choice and personal connection to the projects and people they invest in.
• Explore how to deliver a “paycheck of the heart” by linking the grateful recipient and the story of their happy outcome more closely with the giver.
• Make giving more viral by setting up easy ways to invite friends to participate or give the donation as a gift.
Actionable ideas:
1. What are the core concerns of your target audience, and how can you link your cause to these concerns? Consider how Burton’s Chill program linked passionate young snowboarders with underprivileged kids who were eager to try the sport.
2. How can you create an online business model for your current charitable project that fully leverages the ease, simplicity, and instant gratification available through the Internet?
This post was written by Lisa Johnson
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