The 10 Cravings: Give Me Brand Candy
Everyday objects get sharp, delicious, intuitive design
The Connected Generation Podcast: Give Me Brand Candy, Episodes 13-15
Design has emerged as a sign of the good life. Design makes a product’s use transparent, builds credibility, evokes emotion, delivers pleasure and makes life easier. Design, along with its strategic twin, innovation, has become a vital tool to stand out and stay strong in an increasingly competitive market.
Example: Motorola’s ultra-thin Razr mobile phone
Strategies:
• Engage in your own product experience.
• Observe your customers using your product or service.
• Consider mobile lifestyles.
• Leverage the power of smart partnerships.
Actionable ideas:
1. Consider the five senses and explore how you will appeal to each one. Evaluate how these new avenues of connection with consumers can set you apart in the marketplace or solve your existing brand challenges.
2. Is there a dogfight in your industry over a certain type of feature or experience? How can you think differently from all your competitors and focus your innovations on an area that no one’s fighting for?
This post was written by Lisa Johnson
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