The 10 Cravings: Go Inward
Spiritual hunger and modern media find common ground
The Connected Generation Podcast: Go Inward, Episodes 28-30
The Connected Generation has embraced modern media and blurred the lines between secular and sacred, finding spirituality in all aspects of their lives.
.
Example: Relevant Media Group provides a voice for a new spiritually hungry generation through community written articles, blogs, photo-sharing, podcasts, books, magazines and online TV.
Strategies:
• Talk to your brand community (customers, board members, employees, prospects, etc) to learn what message and values about your brand’s ethics and morals are being translated.
• Tap into values such as spirituality, personal growth and going inward in your creative messaging.
• To ensure authenticity and the right approach, hire and partner with people who share your customers “going inward” spirit.
Actionable ideas:
1. Make a list of three brands that have successfully reflected the “going inward” spirit. Analyze the wording they use, the context and storylines they draw from, and the emotions they tap into. Use this exercise as a launch point for creating new taglines, themes, and storylines for your own brand.
2. Envision a new product, service or media offering that would powerfully attract and meet the needs of today’s spiritually hungry twenty- to thirty-somethings. Think of how Ilkone expanded the role of a typical cell phone to be spiritually relevant and efficient for the Islamic community.
This post was written by Lisa Johnson
Share This
Get our RSS