The 10 Cravings: Make Loose Connections
The new shape of “families” and social networks
The Connected Generation Podcast: Make Loose Connections, Episodes 10-12
The Connected Generation has embraced technology to build social and professional networks with a brave new structure. This generation is rejecting traditional associations and club-style memberships in favor of tight circles of friends and loose connections that more accurately reflect their interests, lifestyles and busy days.
Example: MySpace and Facebook online social networks
Strategies:
• Map out your current architecture of participation making note of on- and offline touch points.
• Equip customers to form their own peer-led communities.
• Develop an internal position of community connector.
Actionable ideas:
1. Identify a hot point where members of your brand community are trying to intersect with each other and with your company. Create an architecture that would allow free flowing connections and communication around this issue.
2. Select an ineffective and outdated form of community that your company is holding on to. Re-conceive this ineffective event or model (and its budget and staff power) into something truly inspiring and effective.
This post was written by Lisa Johnson
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