The 10 Cravings: Raise My Pulse
Adventure takes its place as the new social currency
The Connected Generation Podcast: Raise My Pulse, Episodes 7-9
There is a new premium placed on venturing into the world, collecting exotic adventures and memories, and pushing personal limits. People are seeking highly interactive encounters that teach and challenge and in the process, give them personal insight and explore who they are.
Example: Vocation Vacations facilitates dream job test drives
Strategies:
• Transform typically mundane experiences into fresh, unique, and easy-to-access adventures worth telling friends about.
• Create stories in your messaging with adventure as the theme.
• Help customers leave your experience smarter and more skilled.
• Add a shot of adrenaline to your gifts, rewards and incentives.
Actionable ideas:
1. If the barriers were removed and customers had an all-access pass to your brand or industry, what could they experience?
2. Make a list of five things that your customers like to do for adventure or fun such as play video games, travel, jump out of airplanes, start businesses. Imagine innovative ways to blend these with your brand experience.
This post was written by Lisa Johnson
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