The 10 Cravings: Shine the Spotlight
Extreme personalization gives marketing a new face
The Connected Generation Podcast: Shine the Spotlight, Episodes 4-6
The Connected Generation is clamoring for personal recognition. They’re itching to stand out, stand up, and be celebrated with their names and creations in lights (or print or pixels.)
Example: University of Oregon Football recruiting with personalized comic books
Strategies:
• Break your customers into tiers.
• Leverage popular media in creative exclusive ways to make your top tier feel like superstars.
• Give your top tier access to each other.
Actionable ideas:
1. What if you spent your entire budget on wooing the top 10 percent of your prospects? What would you do for this group if they had all your time, attention and resources?
2. How can you tap into and showcase your brand community for DIY advertising, new product ideas and ongoing innovations?
This post was written by Lisa Johnson
Share This
Get our RSS