The $5.99 Question: Common Mistakes
The Connected Generation Podcast: The $5.99 Question: Common Mistakes, Episode 52
In today’s podcast Lisa and I discuss your virtual reality as a brand. We identify high-quality design and rich content as two key influencers on your audience’s perception of your overall business and the value of the products/services that you offer.
Key Takeaways
Invest in good design. A well designed website and related electronic/print materials give you a chance to stand out from your competitors. A professional site and branded materials breed confidence and indicate success. Don’t skimp in this area.
Create free content. Create materials and media that add value to your potential and existing customers. Use stories and images to draw people in. Show that your guidance is thoughtful, practical and valuable by offering best tips, creating top 10 lists, answering FAQ’s, etc. This will help you position yourself as a resource and a legitimate brand or expert in your industry or field.
Make it viral. Make your branded materials easy for people to access and share. Think file downloads, hyperlinks, RSS, and online video.
This post was written by Cassie Pruett
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