The $5.99 Question: The Industry Flip
The Connected Generation Podcast: The $5.99 Question: The Industry Flip, Episode 56 
In this week’s podcast we look at why the Connected Generation is important. They are a powerful group of consumers, not only because of their growing purchasing power, but because they are changing the way business is being done at a molecular level.
We explore the changes that happened in the music industry—a very established industry where most of the power sat with record labels and retail stores. Through the birth of applications and services like Napster, MySpace and iTunes, there is now a completely different rhythm to the way business is performed in music.
The challenge that Lisa puts out in the podcast is not just to look at the information about the changes happening in the marketplace, but to ask yourself the question—Is there a pattern to the way the Connected Generation is transforming industries?
This is a new way to think and it requires using a new lens on the world. If you can understand a pattern of change, you have a better shot at preparing for and navigating the future. So, our advice to you is to put on your decoder glasses and start the treasure hunt in your industry. A good place to start is to study the 10 cravings and the 5 values of the Connected Generation as laid out in the book Mind Your X’s and Y’s.
This post was written by Cassie Pruett
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#6545 | Anonymous (10/20/08)