The Insider Series: The Editor
The Connected Generation Podcast: The Insider Series: The Editor, Episode 64 
In The Editor episode of the Insider Series, Lisa gives great tips for becoming a valued editor in the lives of the people you are selling to.
The Editor
Editing is all about sifting through the clutter, identifying the best choices and recommending the top picks. Editing is all about saving your customers time and thinking through the solutions they are trying to create. Because the editor really understands core customer types and needs they have pre-thought what would be most helpful. The editor works to make the sales experience clear, streamlined and truly useful to the person who is experiencing.
The Editor gives you the real scoop and wouldn’t dream of steering your astray just to make some extra money. For Insiders, you are in the same category as “friend” or “family member” and they’ll do everything in their power to ensure that you get the best deal and the right product.
This post was written by Cassie Pruett
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