The Insider Series: The Secret Sauce
The Connected Generation Podcast: The Insider Series: The Secret Sauce, Episode 69 
In this final installment of the Insider podcast series Lisa teaches sales professionals the concept of being the “secret sauce.”
Using diverse examples such as Kiehls, Dutch Brothers Coffee and Toyota Scion, Lisa explains that people will rarely choose to buy from people they don’t like. People are drawn to sales people who are genuine, funny, engaging and interesting rather than working their sales spiel. We don’t all have to be the generic peppy sales person, rather we suggest that you be the best version of yourself. You enjoy what you do and working with people. For the insider, people are not in your way, they’re the reason you’re there.
This post was written by Cassie Pruett
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