The Insider Series: The Storyteller
The Connected Generation Podcast: The Insider Series: The Storyteller, Episode 67 
The Storyteller
People imagine themselves using and experiencing your products long before they buy them. The insider uses stories to place a product or service in the context of people’s lives and as a result they quickly “get it.” Research shows that customers relate to brands in the same way as they relate to people, and stories provide an HOV lane for accessing emotions on a deeper subconscious level, creating powerful connections that go far beyond the basic plot or players involved in the tale. When your customers understand why you’re selling tires, running shoes or life insurance, it differentiates your brand in the marketplace and gives you a profoundly human edge.
In this episode of the Insider Series, Lisa explains why good stories are often more powerful and memorable or clients and customers than a talking about features and benefits of a particular service or product.
This post was written by Cassie Pruett
Share This
Get our RSS