the connected generation
Has Seth Godin Reinvented the Internship? 12/7/08
The other day I was doing some research via Squidoo and stumbled upon a lens with this title: “Don’t Go to Business School.” Intrigued, I clicked on it only to find that marketing guru and innovative thinker, Seth Godin, was the author of the page. I have to admit, I kind of freaked out. In [...]
Bamboo Trees and Gen Y 11/25/08
Connected Generation Values at Work: Experience
Friday
2:26 am: I receive an email from my friend Ryan (another reminder to shut off my Crackberry while I’m “sleeping”), who recently left his steady corporate job of three years working as an internal real estate developer for a large and growing southern Oregon company.
Did Ryan leave to take a [...]
The Connected Generation At Work 11/20/08
Recently, we’ve received a lot of requests from companies to come in and speak about the Connected Generation within the workplace. There’s a lot of talk about bridging the age and technology gaps that seem to be creating large disconnects within organizations. And, typically, the larger the organization, the more Grand Canyon-like the chasm appears [...]
The Gamma Factor: Women and the New Social Currency 09/23/08
Earlier this year, Reach Group’s CEO and marketing-to-women expert, Lisa Johnson, co-authored The Gamma Factor: Women and the New Social Currency.
Commissioned and released by Meredith Corporation, this new report identifies a growing and influential segment of “Gamma women,” who are currently estimated to account for 55 million American women.
This week, Lisa Johnson is presenting on [...]
Free Agent Formula on The Accidental Creative Podcast 08/4/08
Todd Henry interviews Lisa Johnson on his Accidental Creative podcast about our new book and multi-media toolkit—The Free Agent Formula. In the podcast, Lisa describes the six-part strategy for becoming a breakaway entrepreneur and shares the background story of how the formula was discovered.
To check out the interview on iTunes, click here. To [...]
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