the connected generation
Starting Fresh - Time to be a Free Agent 07/8/09
At Reach Group we find that we are constantly reinventing. It’s part of our DNA. We love to crack codes and try to make sense of chaotic or confusing situations in the marketplace. Our latest project, The Free Agent Formula, tackles the latest trend happening in the workforce – the rise of the free agent workforce.
Presently, the economic [...]
Has Seth Godin Reinvented the Internship? 12/7/08
The other day I was doing some research via Squidoo and stumbled upon a lens with this title: “Don’t Go to Business School.” Intrigued, I clicked on it only to find that marketing guru and innovative thinker, Seth Godin, was the author of the page. I have to admit, I kind of freaked out. In [...]
Bamboo Trees and Gen Y 11/25/08
Connected Generation Values at Work: Experience
Friday
2:26 am: I receive an email from my friend Ryan (another reminder to shut off my Crackberry while I’m “sleeping”), who recently left his steady corporate job of three years working as an internal real estate developer for a large and growing southern Oregon company.
Did Ryan leave to take a [...]
The Connected Generation At Work 11/20/08
Recently, we’ve received a lot of requests from companies to come in and speak about the Connected Generation within the workplace. There’s a lot of talk about bridging the age and technology gaps that seem to be creating large disconnects within organizations. And, typically, the larger the organization, the more Grand Canyon-like the chasm appears [...]
The Gamma Factor: Women and the New Social Currency 09/23/08
Earlier this year, Reach Group’s CEO and marketing-to-women expert, Lisa Johnson, co-authored The Gamma Factor: Women and the New Social Currency.
Commissioned and released by Meredith Corporation, this new report identifies a growing and influential segment of “Gamma women,” who are currently estimated to account for 55 million American women.
This week, Lisa Johnson is presenting on [...]
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