content strategy

Content in fresh new formats is the surprising currency of the new marketplace. The Connected Generation wants seamless, 24/7 access to information in print, online, audio, video, and just about any other form you can imagine. In fact, in 2004, content surpassed communication as the number one activity on the web.

Brands that implement savvy content strategies will attract more customers, profits, partners and opportunities. They will also stand out in a crowded market and develop a stellar reputation with customers who take personal ownership of the brand.

But content strategy is not just for marketers. It’s a critical philosophy and skill set that anyone who creates and distributes information simply must understand, including human resources professionals, publicists, copywriters, technology experts, managers, advertisers and beyond.

Lisa Johnson is currently speaking about this timely topic through keynotes and workshops around the globe.