speaking
Lisa Johnson is an award-winning expert on women and the Connected Generation who uses stories, industry case studies and a good dose of humor to help brands deeply understand the buying power and behavior of this renegade group of consumers.
Lisa applies her keen insights and translates the latest research on the Connected Generation into actionable strategies and profitable marketing ideas.
Keynote Topic
Think Like a Content Strategist
Learn the secrets of the most important new team member
Content is the new currency of the modern marketplace. In fact, in 2004, content surpassed communication as the number one activity on the web. In today’s highly networked marketplace, nothing happens until content is exchanged. Brands that implement savvy content strategies will attract more customers, profits, partners and opportunities. They will also stand out in a crowded market and develop a stellar reputation with customers who take personal ownership of the brand.
But content strategy is not just for marketers. It’s a critical philosophy and skill set that anyone who creates and distributes information simply must understand – including human resources professionals, publicists, copywriters, technology experts, managers, advertisers and beyond.
You’ll see detailed before-and-after case studies from multiple industries and learn the underlying principles of content strategy. Don’t miss this rare opportunity to unlock the secrets of the new, content-driven marketplace.
Book Lisa Johnson to speak
Contact Reach Group Consulting
Phone: 541-685-9400
Fax: 541-349-1377
e-mail: lisa@reachgroupconsulting.com
“Thanks again for your thought-provoking presentation. You helped us strike a nerve in the industry and provided information that we had never heard before.”
Cynthia Amon, W.L. Gore & Associates