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You’ve felt a change in the air. The old business models are collapsing and there’s a new generation of inspired, renegade consumers who are rewriting the rules of the market. Meet the Connected Generation.

But how do you make sense of this complex shift? And how do you ensure that your brand is engaging the Connected Generation?

The modern marketplace favors connected brands with three essential components — community, content and commerce. Every week, leading companies make headlines for acquisitions and partnerships that complete this three-part business model.

Think about online auction pioneer, eBay. This innovative brand had commerce (people buying and selling their stuff) and community (a dedicated group of users who posted messages and rated sellers), but they lacked content. So, they bought epinions.com – an online site where people write detailed product reviews and share valuable consumer information about everything from video games to vacuum cleaners. Now eBay’s new marketplace model – commerce, community, and content – is complete. The brand is unstoppable.

The Reach Group helps brands big and small across all industries to understand the new rules of the market. We’ve cracked the code and developed clear, entertaining materials that give you the knowledge you need to thrive.

Our tools include books, team training kits, campaign builders, and the essential content strategy reference series (coming 2007). We’ve designed these resources to help you see your opportunities more clearly and make more informed and strategic decisions.

To learn more about our speaking, consulting and training services, please visit the Listen section.