books
Mind Your X’s and Y’s (Simon & Schuster, 2006)
Learn how to profitably connect with generations X and Y – the most coveted and notoriously hard to reach consumers in the marketplace, and discover the 10 cravings of this new generation of consumers. With fascinating case studies from every major industry, revealing statistics, and interviews with dozens of maverick thinkers and hundreds of consumers, Mind Your X’s and Y’s is a master class in how to create compelling brands for the Connected Generation.
Don’t Think Pink (Amacom, 2004)
Learn to create relevance and increased market share with women—without “feminizing” your brand. A leading expert on marketing to women and founder of the International marketing consultancy ReachWomen, author Lisa Johnson uses stories, examples, industry case studies and a good dose of humor to build a solid understanding about the buying power and behavior of women consumers. Don’t Think Pink is one of the first marketing to women books to address the differences between connected women, and boomers or “matures,” and differentiates their specific preferences around brand positioning.
Soundviews recently named Don’t Think Pink one of the top 17 marketing books of all time.
“Sparks fly when Lisa and Cheri put their heads together. They’re full of creative, profitable strategies and they understand what businesses need in this increasingly bewildering market. These two really get it.”
Amy Smith - Mindseye PDX