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In 2000, Lisa Johnson co-founded ReachWomen LLC – an innovative research and marketing consultancy that helps companies involve women earlier, and more fully, in their marketing process. An early pioneer in marketing to women, Johnson developed innovative listening methods and research techniques for understanding the needs of women consumers and helped companies translated these insights into profitable strategies.

Please visit the ReachWomen website to learn more and to sign up for the free, monthly e-newsletter. Lisa continues to speak around the world and share her valuable insights about marketing to women. Here are some of her most popular topics.

Don’t Think Pink
Creating relevance and increased market share with women – without “feminizing” your brand

Lisa Johnson, an acclaimed author and award winning expert on women, uses stories, examples, industry case studies and a good dose of humor to build a solid understanding about the buying power and behavior of women consumers. Forget “shrinked and pinked” products. Lisa educates the audience about relevant brand positioning for women including visible, transparent, and hybrid approaches. The rationale and criteria for each position is discussed and brand examples bring each concept alive.

Using current research, Lisa provides keen insight into the difference between men and women and translates these insights into six proven strategies for building brands that women find compelling. Based on her acclaimed book, Don’t Think Pink, this popular program translates the latest research and insight about women consumers into actionable strategies and profitable marketing ideas.

Insider Secrets from Brands Women Love
Proven strategies for delighting women consumers and fueling positive word-of-mouth sales

Lisa Johnson offers an inside perspective on marketing to today’s technology-savvy women shoppers and equips the audience to transform this knowledge into results and future sales. Women are the largest and fastest-growing opportunity in big-ticket consumer markets and traditionally male-focused industries. Yet, in many of these categories – outdoor, consumer electronics, hunting, computers, home improvement, and boating, to name a few – women report sales experiences which do more to drive them away than pull them in.

Lisa reveals the major cravings driving America’s most powerful consumers and teaches the audience six fresh strategies to inspire breakout success and unprecedented brand loyalty. Fascinating handpicked case studies across a full spectrum of industries help the audience understand the new marketplace and gain beloved status among their own women customers.

Book Lisa to speak

Contact
Lisa Reiter
Vice President, IMG Speakers
825 7th Avenue – 8th Floor
New York, NY 10019
Phone: 212-774-6735
Fax: 212-246-1596
e-mail: lreiter@imgworld.com