tools

Craving Cards

Based on the 10 cravings in our book, Mind Your X’s and Y’s, these cards are the ideal tool for team meetings, strategy sessions and campaign planning. Each card features a quick rundown of one craving and the brands that best embody it. With clean layout and an easy-to-use format, the craving cards are a must-have resource for every organization.

The Content Strategy Toolkit

This definitive, interactive guide to content strategy and new media will be available in 2007. Please contact us to learn more about this must-have resource.