tagged as blog
The Gamma Factor: Women and the New Social Currency 09/23/08
Earlier this year, Reach Group’s CEO and marketing-to-women expert, Lisa Johnson, co-authored The Gamma Factor: Women and the New Social Currency.
Commissioned and released by Meredith Corporation, this new report identifies a growing and influential segment of “Gamma women,” who are currently estimated to account for 55 million American women.
This week, Lisa Johnson is presenting on [...]
Free Agent Formula on The Accidental Creative Podcast 08/4/08
Todd Henry interviews Lisa Johnson on his Accidental Creative podcast about our new book and multi-media toolkit—The Free Agent Formula. In the podcast, Lisa describes the six-part strategy for becoming a breakaway entrepreneur and shares the background story of how the formula was discovered.
To check out the interview on iTunes, click here. To [...]
The Free Agent Formula! 08/4/08
It’s official! The Free Agent Formula is now available!! After nearly a year of hard work we finally launched our new multi-media toolkit at BizJam 08 in Seattle, hosted by the business networking community for free agents, BizNik—”business networking that doesn’t suck.” You can check out some of the photos from [...]
Free Agent DNA: The Entrepreneurial Spirit 06/29/08
The Connected Generation Podcast: Free Agent DNA: The Entrepreneurial Spirit, Episode 82
In part four of the Free Agent DNA series, we look at three common traits among successful free agents. Use the questions below to examine your past experiences and to uncover evidence of your entrepreneurial spirit. You never know. You just [...]
Free Agent DNA: Jr. Free Agents and High-Volume Learners 06/23/08
The Connected Generation Podcast: Free Agent DNA: Jr. Free Agent, Episode 81
In the third installment of the Free Agent series, Lisa shares two core stories from her own entrepreneurial journey that reveal her free agent DNA. Use these questions from the “Do You Have Free Agent DNA?” quiz as a guide to help you [...]
Free Agent DNA: Taking Chances 06/23/08
The Connected Generation Podcast: Free Agent DNA: Take Chances, Episode 80
In the second episode of the Free Agent DNA series, we’re looking at three traits that most entrepreneurs possess. Use these first three questions of the “Do You Have Free Agent DNA?” quiz to assess your free agent makeup. We recommend that you [...]
Do You Have Free Agent DNA? 06/3/08
The Connected Generation Podcast: Free Agent DNA, Episode 79
This week we launch a new series titled, “Do you have Free Agent DNA?” based on our new book for fellow breakout business builders called, The Free Agent Formula. (Available in July!)
What is a free agent?
A Free Agent is a fresh-thinking business builder who has re-imagined [...]
Connected People Are Contagious 06/3/08
The Connected Generation Podcast: Connected People Are Contagious, Episode 78
In the final episode of the Connected Brands series, Lisa discusses the power and contagiousness of connected people who often attract other connected workers, partners and customers.
Connected people are at the forefront of change—they are creating innovative ways to work, finding internal efficiencies, identifying hot [...]
Connected People Create Solutions 05/23/08
The Connected Generation Podcast: Connected People Create Solutions, Episode 77
In the third episode of the Connected Brands series, Lisa discusses how connected staff will save your organization time and money.
Once people are connected, they quickly see the sluggish, broken pieces of their work process and their organization as a whole. These challenges, however, soon become [...]
Build a Connected Team 05/23/08
The Connected Generation Podcast: Build a Connected Team, Episode 76
In the second installment in the Connected Brands podcast series, Lisa shares the power of creating a connected team and environment inside your organization.
Connected teams can spot opportunities that disconnected competitors won’t even see. They will find breakout, profitable possibilities; eliminate unnecessary steps; and jump on [...]
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