tagged as blog
Coming soon! 03/15/10
We’re changing the DNA of Reach Group and will be relaunching the site with fresh content that aligns with where we’re headed as a collective of talent. In the meantime, you can view past blog posts and podcast episodes. All of the new content that we’ve been working on will be posted after the launch [...]
Starting Fresh - Time to be a Free Agent 07/8/09
At Reach Group we find that we are constantly reinventing. It’s part of our DNA. We love to crack codes and try to make sense of chaotic or confusing situations in the marketplace. Our latest project, The Free Agent Formula, tackles the latest trend happening in the workforce – the rise of the free agent workforce.
Presently, the economic [...]
Has Seth Godin Reinvented the Internship? 12/7/08
The other day I was doing some research via Squidoo and stumbled upon a lens with this title: “Don’t Go to Business School.” Intrigued, I clicked on it only to find that marketing guru and innovative thinker, Seth Godin, was the author of the page. I have to admit, I kind of freaked out. In [...]
Bamboo Trees and Gen Y 11/25/08
Connected Generation Values at Work: Experience
Friday
2:26 am: I receive an email from my friend Ryan (another reminder to shut off my Crackberry while I’m “sleeping”), who recently left his steady corporate job of three years working as an internal real estate developer for a large and growing southern Oregon company.
Did Ryan leave to take a [...]
The Connected Generation At Work 11/20/08
Recently, we’ve received a lot of requests from companies to come in and speak about the Connected Generation within the workplace. There’s a lot of talk about bridging the age and technology gaps that seem to be creating large disconnects within organizations. And, typically, the larger the organization, the more Grand Canyon-like the chasm appears [...]
The Gamma Factor: Women and the New Social Currency 09/23/08
Earlier this year, Reach Group’s CEO and marketing-to-women expert, Lisa Johnson, co-authored The Gamma Factor: Women and the New Social Currency.
Commissioned and released by Meredith Corporation, this new report identifies a growing and influential segment of “Gamma women,” who are currently estimated to account for 55 million American women.
This week, Lisa Johnson is presenting on [...]
Free Agent Formula on The Accidental Creative Podcast 08/4/08
Todd Henry interviews Lisa Johnson on his Accidental Creative podcast about our new book and multi-media toolkit—The Free Agent Formula. In the podcast, Lisa describes the six-part strategy for becoming a breakaway entrepreneur and shares the background story of how the formula was discovered.
To check out the interview on iTunes, click here. To [...]
The Free Agent Formula! 08/4/08
It’s official! The Free Agent Formula is now available!! After nearly a year of hard work we finally launched our new multi-media toolkit at BizJam 08 in Seattle, hosted by the business networking community for free agents, BizNik—”business networking that doesn’t suck.” You can check out some of the photos from [...]
Free Agent DNA: The Entrepreneurial Spirit 06/29/08
The Connected Generation Podcast: Free Agent DNA: The Entrepreneurial Spirit, Episode 82
In part four of the Free Agent DNA series, we look at three common traits among successful free agents. Use the questions below to examine your past experiences and to uncover evidence of your entrepreneurial spirit. You never know. You just [...]
Free Agent DNA: Jr. Free Agents and High-Volume Learners 06/23/08
The Connected Generation Podcast: Free Agent DNA: Jr. Free Agent, Episode 81
In the third installment of the Free Agent series, Lisa shares two core stories from her own entrepreneurial journey that reveal her free agent DNA. Use these questions from the “Do You Have Free Agent DNA?” quiz as a guide to help you [...]
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