tagged as 10 cravings
The Connected Generation At Work 11/20/08
Recently, we’ve received a lot of requests from companies to come in and speak about the Connected Generation within the workplace. There’s a lot of talk about bridging the age and technology gaps that seem to be creating large disconnects within organizations. And, typically, the larger the organization, the more Grand Canyon-like the chasm appears [...]
Nike Marathon Part II 12/16/07
Last month I wrote one of two posts on my experiences at the Nike Women’s Marathon in San Francisco. For this entry, I’ll pull out the marketing lessons from Nike’s wildly successful event. Using the lens of the 10 Cravings, we’ll look at how Nike is reaching the Connected Generation in relevant and [...]
The $5.99 Question: The Industry Flip 12/12/07
The Connected Generation Podcast: The $5.99 Question: The Industry Flip, Episode 56
In this week’s podcast we look at why the Connected Generation is important. They are a powerful group of consumers, not only because of their growing purchasing power, but because they are changing the way business is being done at a molecular [...]
Nike Women’s Marathon - Part 1 10/29/07
Where can you find free spa treatments, handfuls of Ghiradelli chocolate treats, and 20,000 energized women? (No, Oprah isn’t on tour.) At the 4th Annual Nike Women’s Marathon in San Francisco!
My friend Dita and I went to the bay area last weekend for our first Nike Women’s Marathon and were absolutely blown away the experience. [...]
Marketing to Women 2.0: Her Heart 10/8/07
The Connected Generation Podcast: Marketing to Women 2.0 Topic: Her Heart, Episode 47
1.0= Classic truth about women
She wants your brand to act responsibly and support worthwhile causes
For years women have responded to brands that are acting with high integrity, helping people that are in need, treating their employees well, protecting the environment and other [...]
Marketing to Women 2.0: Her Desires 10/1/07
The Connected Generation Podcast: Marketing to Women 2.0 Topic: Tell Her Story, Episode 46
1.0 = Classic truth about women
She wants to experience your brand story/messages and say “That’s Me”
Engage her imagination with real stories and testimonials from people like her, who have used your brand to solve problems, save time, or make their life more [...]
Marketing to Women 2.0: Her Longer List 09/25/07
The Connected Generation Podcast: Marketing to Women 2.0 Topic: Her Longer List, Episode 45
1.0 = Classic truth about women
She has a longer list
Research has shown that women typically have higher expectations around the sales process than men. For example a husband and wife may be looking at flat screen TV together. In general, they [...]
Too busy for a book club? How about a podcast club? 08/28/07
The Connected Generation Podcast: Episodes 1-34
Mari Hickman, one of our team members, shared a great idea recently about starting a podcast club. Because we are all so busy, many co-workers are now having podcast clubs and discussion groups instead of book clubs. If you are interested in learning the 10 Cravings with [...]
Two Virtual Seminars Available on MarketingProfs 08/19/07
I just completed two virtual seminars on MarketingProfs, which are free to those with premium membership or $99 each to access:
Ten Cravings of Generation X and Y: Satisfying This Young and Lucrative Market
How Connected People and Companies Are Winning Big in the Tech-Savvy Consumer Playground
Also, if you want to get the behind-the-scenes look at [...]
Did Someone Say ‘Free’? 08/19/07
As a recent graduate, I sometimes see the ‘poor-college-student’ side come out of me whenever I hear the word ‘free’—I just can’t help but grab a giveaway goody or try a little sample. (Hence, why I love shopping at Trader Joe’s.)
Although we don’t have a Reach Group key chain or delicious chocolate truffle to [...]
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