tagged as bring it to life

Nike Marathon Part II 12/16/07

Last month I wrote one of two posts on my experiences at the Nike Women’s Marathon in San Francisco. For this entry, I’ll pull out the marketing lessons from Nike’s wildly successful event. Using the lens of the 10 Cravings, we’ll look at how Nike is reaching the Connected Generation in relevant and [...]

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Marketing to Women 2.0: Her Longer List 09/25/07

The Connected Generation Podcast: Marketing to Women 2.0 Topic: Her Longer List, Episode 45

1.0 = Classic truth about women

She has a longer list

Research has shown that women typically have higher expectations around the sales process than men. For example a husband and wife may be looking at flat screen TV together. In general, they [...]

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The 10 Cravings: Bring it to Life 08/19/07

Everyday activities are orchestrated to deliver a dramatic sense of theater

The Connected Generation Podcast: Bring it to Life, Episodes 25-27

Brand theater allows companies of all kinds to create emotional connections with their customers. It takes typical experiences a few steps forward by engaging the senses, the imagination and the spirit, and transforms routine experiences into [...]

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