tagged as cassie pruett
Starting Fresh - Time to be a Free Agent 07/8/09
At Reach Group we find that we are constantly reinventing. It’s part of our DNA. We love to crack codes and try to make sense of chaotic or confusing situations in the marketplace. Our latest project, The Free Agent Formula, tackles the latest trend happening in the workforce – the rise of the free agent workforce.
Presently, the economic [...]
Reinventing the Internship: Efficient Teamwork 04/21/08
The Connected Generation Podcast: Reinventing the Internship: Efficient Teamwork, Episode 73
In the last installment of our Reinventing the Internship series, Lisa and I present the idea of bringing in a group of interns and giving them the task of creating efficiency within your organization.
We suggest that a company gather a creative team of young hires [...]
Reinventing the Internship: The Dedicated Focus Group 04/21/08
The Connected Generation Podcast: Reinventing the Internship: The Dedicated Focus Group, Episode 72
Continuing our internship reinvention series, Lisa and I discuss the potential for companies to utilize their young talent as both internal researchers and auditors. Many companies are spending thousands of dollars on research to make their brands more relevant and compelling to [...]
Reinventing the Internship: New Media Trainers 04/8/08
The Connected Generation Podcast: Reinventing the Internship: New Media Trainers, Episode 71
In the second installment of our Reinventing the Internship series, we discuss the possibility of creating a cohort group of interns that we call the “new media trainers.”
Many companies are scrambling to keep up on all the new technologies and media on the Web. [...]
Reinventing the Internship: Ready to Launch 04/8/08
The Connected Generation Podcast: Reinventing the Internship: Ready to Launch, Episode 70
In the first episode of our new series, Reinventing the Internship, Lisa and I help you get into the mind of the young talent that is coming into your organization as we discuss their sometimes disorienting transition from education to career.
Many of the new [...]
Nike Marathon Part II 12/16/07
Last month I wrote one of two posts on my experiences at the Nike Women’s Marathon in San Francisco. For this entry, I’ll pull out the marketing lessons from Nike’s wildly successful event. Using the lens of the 10 Cravings, we’ll look at how Nike is reaching the Connected Generation in relevant and [...]
The $5.99 Question: The Industry Flip 12/12/07
The Connected Generation Podcast: The $5.99 Question: The Industry Flip, Episode 56
In this week’s podcast we look at why the Connected Generation is important. They are a powerful group of consumers, not only because of their growing purchasing power, but because they are changing the way business is being done at a molecular [...]
The $5.99 Question: Generational Differences 12/5/07
The Connected Generation Podcast: The $5.99 Question: Generational Differences, Episode 55
In this week’s podcast, Lisa and I discuss Gen Y’s influence on purchasing decisions. If the Baby Boomers are the wealthiest generation in the US (with an annual spending power of over $2 trillion) why should companies focus on reaching Gen X and [...]
The $5.99 Question: Online Communities 12/2/07
The Connected Generation Podcast: The $5.99 Question: Online Communities, Episode 54
In episode 54 of the Connected Generation podcast, Lisa and I discuss the authenticity of online communities and assess their power to both fuel and facilitate relationships.
Why they gather
We first identify three primary reasons people seek to be connected to others online: 1) real [...]
The $5.99 Question: Biggest Turnoffs 11/20/07
The Connected Generation Podcast: The $5.99 Question: Biggest Turnoffs, Episode 53
In this week’s podcast Lisa and I talk about the some of the biggest turnoffs to the connected generation and how companies can better reach this group.
Key Takeaways
Excuse you!
Now that content is king (in 2004 the exchange of content surpassed communication as the #1 [...]
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