tagged as communities
The New Key Players: The Architect 02/5/08
The Connected Generation Podcast: The New Key Players: The Architect, Episode 62
In our fifth and final segment of our five-part series on the New Key Players, we look at the role of the Architect—the person within the brand that draws the blueprints for relationships and communication. In the wake of Web 2.0 [...]
The New Key Players: The Community Connector 01/16/08
The Connected Generation Podcast: The New Key Players: The Community Connector, Episode 59
In this week’s podcast in the New Key Players series we look at the Community Connector and why they are an essential part of your business in the wake of the connected marketplace.
Excerpt from Mind Your X’s and Y’s:
Community connectors are the nurturers [...]
The $5.99 Question: Online Communities 12/2/07
The Connected Generation Podcast: The $5.99 Question: Online Communities, Episode 54
In episode 54 of the Connected Generation podcast, Lisa and I discuss the authenticity of online communities and assess their power to both fuel and facilitate relationships.
Why they gather
We first identify three primary reasons people seek to be connected to others online: 1) real [...]
Building a Wikipedia alternative 03/26/07
The next time you type “speed of sound” into Google, Wikipedia might have to battle another open-source encyclopedia for top linking rights. According to a recent story from the Associated Press’ Brian Bergstein, Wikipedia co-founder Larry Sanger is launching a Wikipedia alternative called Citizendium.
The new online encyclopedia will be free to read and edit, ad-free, [...]
Stuart – the MySpace of student art 12/18/06
The New York Times has a great story today about Stuart – the social networking outlet created by advertising and art guru, Charles Saatchi. Short for “Student” and “Art,” Stuart is part of a redesigned website for London’s Saatchi Gallery.
The Times calls it “a kind of MySpace knockoff for artists,” where students can create their [...]
HP gets hip 10/30/06
In a recent OMMA (the magazine of media, marketing and advertising) story, writer Liz Tascio describes how HP’s new marketing campaign, “The Computer is Personal Again,” is using a fun blog, videos, user-generated content, an online game show, and other quirky details to attract a younger, hipper buyer.
The campaign, designed by Goodby, Silverstein & [...]
Giving back on a global scale 10/12/06
Here’s a smart new way to give back. A San Francisco-based microfinancier called Kiva (a Swahili word meaning “agreement” or “unity”) matches people who want to loan small amounts of money with entrepreneurs in emerging countries. All you have to do is choose from a list of small businesses and projects in countries including Kenya, [...]
YouTube goes Google 10/11/06
Dominating business news today is Google’s US $1.65 billion purchase of YouTube.com. The deal marks Google’s priciest acquisition in its eight-year history, but it’s certainly not the first time a tiny upstart was showered with cash and swallowed by the big guns. All kinds of digital hotspots, including MySpace, Craigslist, Skype, AskJeeves and About.com [...]
Businesses woo social media sites 09/22/06
Now that everyone’s heard about those raging little parties called MySpace and YouTube, marketers and execs are busy trying to get their names on the guest lists. Canada’s newspaper of record, The Globe and Mail, has an interesting story this week about how businesses need “worthy on-line content” to ensure that they’re not turned away [...]
Lisa on Lonelygirl15 09/22/06
The melodramatic angst of a teenager named Bree absorbed millions who viewed her videos at YouTube.com throughout the summer. Out of the blue, everyone was talking about the home-schooled girl, forwarding video links to friends, and obsessing over the tiny details of her life and relationships. Early last week, we learned that Bree was, in [...]
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