tagged as connected generation
The Connected Generation At Work 11/20/08
Recently, we’ve received a lot of requests from companies to come in and speak about the Connected Generation within the workplace. There’s a lot of talk about bridging the age and technology gaps that seem to be creating large disconnects within organizations. And, typically, the larger the organization, the more Grand Canyon-like the chasm appears [...]
Connected People Create Solutions 05/23/08
The Connected Generation Podcast: Connected People Create Solutions, Episode 77
In the third episode of the Connected Brands series, Lisa discusses how connected staff will save your organization time and money.
Once people are connected, they quickly see the sluggish, broken pieces of their work process and their organization as a whole. These challenges, however, soon become [...]
Build a Connected Team 05/23/08
The Connected Generation Podcast: Build a Connected Team, Episode 76
In the second installment in the Connected Brands podcast series, Lisa shares the power of creating a connected team and environment inside your organization.
Connected teams can spot opportunities that disconnected competitors won’t even see. They will find breakout, profitable possibilities; eliminate unnecessary steps; and jump on [...]
Connected Brands Come From Connected People 05/23/08
The Connected Generation Podcast: Discovering Connected Brands, Episode 75
In our new series Lisa shows how brands can best reach the Connected Generation—by becoming a connected brand.
The freshest, most savvy brands understand the modern marketplace because their staff already lead connected lives. They use technology to fuel their passions and they enjoy learning new media tools. [...]
Reinventing the Internship: Efficient Teamwork 04/21/08
The Connected Generation Podcast: Reinventing the Internship: Efficient Teamwork, Episode 73
In the last installment of our Reinventing the Internship series, Lisa and I present the idea of bringing in a group of interns and giving them the task of creating efficiency within your organization.
We suggest that a company gather a creative team of young hires [...]
Reinventing the Internship: New Media Trainers 04/8/08
The Connected Generation Podcast: Reinventing the Internship: New Media Trainers, Episode 71
In the second installment of our Reinventing the Internship series, we discuss the possibility of creating a cohort group of interns that we call the “new media trainers.”
Many companies are scrambling to keep up on all the new technologies and media on the Web. [...]
Reinventing the Internship: Ready to Launch 04/8/08
The Connected Generation Podcast: Reinventing the Internship: Ready to Launch, Episode 70
In the first episode of our new series, Reinventing the Internship, Lisa and I help you get into the mind of the young talent that is coming into your organization as we discuss their sometimes disorienting transition from education to career.
Many of the new [...]
The Insider Series 03/4/08
The Connected Generation Podcast: The Insider Series: The Insider, Episode 63
In the Insider Series we’ll go over how to better sell products and services to the Connected Generation as well as outline the six traits that are true of a relevant and effective salesperson.
The Insider
As members of a connected, global marketplace we seek [...]
The New Key Players: The Change Agent 01/22/08
The Connected Generation Podcast: The New Key Players: The Change Agent, Episode 60
In this week’s podcast in the New Key Players series we look at the Change Agent. This renegade group of innovators push your business to new heights with their treasure hunting skills and out-of-the-box thinking. But let’s face it—they walk, [...]
Nike Marathon Part II 12/16/07
Last month I wrote one of two posts on my experiences at the Nike Women’s Marathon in San Francisco. For this entry, I’ll pull out the marketing lessons from Nike’s wildly successful event. Using the lens of the 10 Cravings, we’ll look at how Nike is reaching the Connected Generation in relevant and [...]
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