tagged as content strategy
The New Key Players: The Content Strategist 01/9/08
The Connected Generation Podcast: The New Key Players: The Content Strategist, Episode 58
For 2008 we’re launching a new series called The New Key Players. Over the next five weeks we’ll cover the new roles (and opportunities) that have emerged in the modern marketplace and explain why they are a necessary part of your [...]
The $5.99 Question: Common Mistakes 11/12/07
The Connected Generation Podcast: The $5.99 Question: Common Mistakes, Episode 52
In today’s podcast Lisa and I discuss your virtual reality as a brand. We identify high-quality design and rich content as two key influencers on your audience’s perception of your overall business and the value of the products/services that you offer.
Key Takeaways
Invest in good [...]
Building a Wikipedia alternative 03/26/07
The next time you type “speed of sound” into Google, Wikipedia might have to battle another open-source encyclopedia for top linking rights. According to a recent story from the Associated Press’ Brian Bergstein, Wikipedia co-founder Larry Sanger is launching a Wikipedia alternative called Citizendium.
The new online encyclopedia will be free to read and edit, ad-free, [...]
HP gets hip 10/30/06
In a recent OMMA (the magazine of media, marketing and advertising) story, writer Liz Tascio describes how HP’s new marketing campaign, “The Computer is Personal Again,” is using a fun blog, videos, user-generated content, an online game show, and other quirky details to attract a younger, hipper buyer.
The campaign, designed by Goodby, Silverstein & [...]
Businesses woo social media sites 09/22/06
Now that everyone’s heard about those raging little parties called MySpace and YouTube, marketers and execs are busy trying to get their names on the guest lists. Canada’s newspaper of record, The Globe and Mail, has an interesting story this week about how businesses need “worthy on-line content” to ensure that they’re not turned away [...]
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