tagged as gamma women

The Gamma Factor: Women and the New Social Currency 09/23/08

Earlier this year, Reach Group’s CEO and marketing-to-women expert, Lisa Johnson, co-authored The Gamma Factor: Women and the New Social Currency.

Commissioned and released by Meredith Corporation, this new report identifies a growing and influential segment of “Gamma women,” who are currently estimated to account for 55 million American women.

This week, Lisa Johnson is presenting on [...]

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