tagged as give back
Nike Marathon Part II 12/16/07
Last month I wrote one of two posts on my experiences at the Nike Women’s Marathon in San Francisco. For this entry, I’ll pull out the marketing lessons from Nike’s wildly successful event. Using the lens of the 10 Cravings, we’ll look at how Nike is reaching the Connected Generation in relevant and [...]
How Entrepreneurs Give Back “Connected Generation-Style” 12/3/07
As a member of the Connected Generation, I have been trained to give back to my community. Along with the peers of my generation, I have grown up in a world of school fundraisers, community service projects, volunteerism, and generosity on a mass scale (think tsunami recovery aid, organizations such as Big Brothers Big [...]
Marketing to Women 2.0: Her Heart 10/8/07
The Connected Generation Podcast: Marketing to Women 2.0 Topic: Her Heart, Episode 47
1.0= Classic truth about women
She wants your brand to act responsibly and support worthwhile causes
For years women have responded to brands that are acting with high integrity, helping people that are in need, treating their employees well, protecting the environment and other [...]
The 10 Cravings: Give Back 08/19/07
Redefining volunteerism and the meaning of contribution
The Connected Generation Podcast: Give Back, Episodes 31-33
There’s a new spirit of volunteerism in the air, led by a young, Connected Generation that has new ideas about how to give back. Today’s volunteers want to give their time and talent instead of simply writing a check. Modern volunteer associations [...]
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