tagged as give me brand candy

Nike Marathon Part II 12/16/07

Last month I wrote one of two posts on my experiences at the Nike Women’s Marathon in San Francisco. For this entry, I’ll pull out the marketing lessons from Nike’s wildly successful event. Using the lens of the 10 Cravings, we’ll look at how Nike is reaching the Connected Generation in relevant and [...]

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The $5.99 Question: Common Mistakes 11/12/07

The Connected Generation Podcast: The $5.99 Question: Common Mistakes, Episode 52

In today’s podcast Lisa and I discuss your virtual reality as a brand. We identify high-quality design and rich content as two key influencers on your audience’s perception of your overall business and the value of the products/services that you offer.

Key Takeaways

Invest in good [...]

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The 10 Cravings: Give Me Brand Candy 08/19/07

Everyday objects get sharp, delicious, intuitive design

The Connected Generation Podcast: Give Me Brand Candy, Episodes 13-15
Design has emerged as a sign of the good life. Design makes a product’s use transparent, builds credibility, evokes emotion, delivers pleasure and makes life easier. Design, along with its strategic twin, innovation, has become a vital tool to stand [...]

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