tagged as go inward

Nike Marathon Part II 12/16/07

Last month I wrote one of two posts on my experiences at the Nike Women’s Marathon in San Francisco. For this entry, I’ll pull out the marketing lessons from Nike’s wildly successful event. Using the lens of the 10 Cravings, we’ll look at how Nike is reaching the Connected Generation in relevant and [...]

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The 10 Cravings: Go Inward 08/19/07

Spiritual hunger and modern media find common ground

The Connected Generation Podcast: Go Inward, Episodes 28-30

The Connected Generation has embraced modern media and blurred the lines between secular and sacred, finding spirituality in all aspects of their lives.

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Example: Relevant Media Group provides a voice for a new spiritually hungry generation through community written articles, blogs, [...]

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