tagged as keep it underground

Marketing to Women 2.0: Word of Mouth 09/10/07

The Connected Generation Podcast: Marketing to Women 2.0 Topic: Word of Mouth, Episode 43

1.0 = Classic truth about women

Women share word of mouth at twice the rate of men

The average woman will share with approximately 26 people when she is happy or unhappy about something. Men are also talking but tend [...]

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The 10 Cravings: Keep it Underground 08/19/07

The rejection of push advertising and the rising influence of peer-to-peer networks

The Connected Generation Podcast: Keep it Underground, Episodes 19-21

A select group of people discovers something new, from shoes to bands to politics to neighborhoods, share it with their network and translate it overtime to satisfy a much wider audience. This is the way of [...]

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