tagged as make loose connections

Nike Marathon Part II 12/16/07

Last month I wrote one of two posts on my experiences at the Nike Women’s Marathon in San Francisco. For this entry, I’ll pull out the marketing lessons from Nike’s wildly successful event. Using the lens of the 10 Cravings, we’ll look at how Nike is reaching the Connected Generation in relevant and [...]

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The 10 Cravings: Make Loose Connections 08/19/07

The new shape of “families” and social networks

The Connected Generation Podcast: Make Loose Connections, Episodes 10-12
The Connected Generation has embraced technology to build social and professional networks with a brave new structure. This generation is rejecting traditional associations and club-style memberships in favor of tight circles of friends and loose connections that more accurately reflect [...]

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