tagged as women
The Gamma Factor: Women and the New Social Currency 09/23/08
Earlier this year, Reach Group’s CEO and marketing-to-women expert, Lisa Johnson, co-authored The Gamma Factor: Women and the New Social Currency.
Commissioned and released by Meredith Corporation, this new report identifies a growing and influential segment of “Gamma women,” who are currently estimated to account for 55 million American women.
This week, Lisa Johnson is presenting on [...]
Nike Marathon Part II 12/16/07
Last month I wrote one of two posts on my experiences at the Nike Women’s Marathon in San Francisco. For this entry, I’ll pull out the marketing lessons from Nike’s wildly successful event. Using the lens of the 10 Cravings, we’ll look at how Nike is reaching the Connected Generation in relevant and [...]
Nike Women’s Marathon - Part 1 10/29/07
Where can you find free spa treatments, handfuls of Ghiradelli chocolate treats, and 20,000 energized women? (No, Oprah isn’t on tour.) At the 4th Annual Nike Women’s Marathon in San Francisco!
My friend Dita and I went to the bay area last weekend for our first Nike Women’s Marathon and were absolutely blown away the experience. [...]
Marketing to Women 2.0: Her Heart 10/8/07
The Connected Generation Podcast: Marketing to Women 2.0 Topic: Her Heart, Episode 47
1.0= Classic truth about women
She wants your brand to act responsibly and support worthwhile causes
For years women have responded to brands that are acting with high integrity, helping people that are in need, treating their employees well, protecting the environment and other [...]
Marketing to Women 2.0: Her Desires 10/1/07
The Connected Generation Podcast: Marketing to Women 2.0 Topic: Tell Her Story, Episode 46
1.0 = Classic truth about women
She wants to experience your brand story/messages and say “That’s Me”
Engage her imagination with real stories and testimonials from people like her, who have used your brand to solve problems, save time, or make their life more [...]
Marketing to Women 2.0: Her Longer List 09/25/07
The Connected Generation Podcast: Marketing to Women 2.0 Topic: Her Longer List, Episode 45
1.0 = Classic truth about women
She has a longer list
Research has shown that women typically have higher expectations around the sales process than men. For example a husband and wife may be looking at flat screen TV together. In general, they [...]
Connected Women + Viral Content = Information Wildfires 09/21/07
We all know that women talk. It’s a natural part of our gender culture to share information. Prior to the second generation of the Web, the term ‘word of mouth’ reflected the spread of information as it traveled primarily through person-to-person channels such as coffee dates, phone calls and e-mail messages. In [...]
Spread the Word! 09/19/07
Last week in the Marketing to Women 2.0 podcast series, Lisa talked about ‘her network’ and showed how technology and new media fuel word of mouth among young women. (Click here for show notes.)
In the podcast, Lisa explained how a young woman’s tight circles and loose connections equate to word of mouth on steroids. [...]
Marketing to Women 2.0: Her Busy Life 09/18/07
The Connected Generation Podcast: Marketing to Women 2.0 Topic: Her Busy Life, Episode 44
1.0= Classic truth about women
She is crazy busy and craving ways to save time
A large number of women are not just working full time but also carrying the bulk of the household duties. On average women in the US she [...]
Marketing to Women 2.0: Word of Mouth 09/10/07
The Connected Generation Podcast: Marketing to Women 2.0 Topic: Word of Mouth, Episode 43
1.0 = Classic truth about women
Women share word of mouth at twice the rate of men
The average woman will share with approximately 26 people when she is happy or unhappy about something. Men are also talking but tend [...]
Get our RSS